Walk on the wild side

Located near Cork, Fota Wildlife Park attracts over 440,000 visitors annually, making it Ireland’s second-largest attraction outside of Leinster.

Think Scribble Do were commissioned to review and improve signage and wayfinding across the Park’s 100 acre estate. We introduced a new trail scheme which both improved navigation and engaged younger visitors with integrated activities. We also updated the branding, produced a series of digital guides and embarked on a marketing campaign for both print and radio.

Within 12 months the park saw an increase in visitor numbers of 105,000, allowing for reinvestment in a new entrance as well as retail and dining facilities.

Walk on the wild side

Located near Cork, Fota Wildlife Park attracts over 440,000 visitors annually, making it Ireland’s second-largest attraction outside of Leinster.

Think Scribble Do were commissioned to review and improve signage and wayfinding across the Park’s 100 acre estate. We introduced a new trail scheme which both improved navigation and engaged younger visitors with integrated activities. We also updated the branding, produced a series of digital guides and embarked on a marketing campaign for both print and radio.

Within 12 months the park saw an increase in visitor numbers of 105,000, allowing for reinvestment in a new entrance as well as retail and dining facilities.

Branding & Marketing

We also updated the branding, produced a series of digital guides and embarked on a marketing campaign for both print and radio. Within 12 months the park saw an increase in visitor numbers of 105,000, allowing for reinvestment in a new entrance as well as retail and dining facilities.